just the models themselves – but the organisations being built to put them to work inside the enterprise.
Microsoft, AWS and Cognizant have each launched dedicated units in recent months. Judson Althoff, CEO of Microsoft Commercial Business, wrote in July that customers have“ moved well beyond experimentation” and are now focused on demonstrating a return on their AI investment while protecting intellectual property. Francessca Vasquez, VP of Frontier AI Engineering and Services at AWS, has made a similar point, noting that customers want to make AI core to how they operate rather than simply testing what it can do.
The model these firms are converging on borrows from( and explicitly seeks to move beyond) forward-deployed engineering( FDE), a practice popularised by Palantir in which technical specialists embed directly within a client’ s teams. AWS has adopted the FDE label outright; Microsoft has positioned its offering as going further than FDE towards what it calls“ frontier transformation”; Cognizant has gone further still, arguing
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