APPLICATIONS
“ AI CAN HELP CAPTURE, CONTEXTUALISE AND DEMOCRATISE KNOWLEDGE, BRINGING THE RIGHT INFORMATION TO THE RIGHT PEOPLE AT THE RIGHT TIME”
Cathie Hall Chief Product and Customer Officer IFS
it can deliver the greatest operational impact. It is also reflected in our approach to software investment, where we are aligning costs more closely with the operational value customers create rather than simply the number of users accessing the technology.”
The future: Gen AI, forecasting and agents Research from Harvard Business School has found that AI, when used within the boundary of its capabilities, can improve workers’ performance by 40 % compared with workers who don’ t use AI. Emerging technologies such as gen AI, real-time analytics and autonomous agents are expanding what organisations can achieve, but their value comes from how they are applied to real business challenges, Cathie explains.
“ Generative AI is helping organisations unlock value from the vast amounts of data they already hold,” Cathie says.“ Many enterprises have invested heavily in sensors, IoT and analytics platforms, but have struggled to turn that information into timely, actionable insights.”
82 September 2026