Cathie brings this back to dynamic pricing, explaining how AI can help organisations combine real-time demand signals, operational data and market insights to make faster, more informed decisions. She builds on this idea, highlighting that:“ Autonomous agents will take this further by helping organisations move from identifying insights to taking action across processes.”
Ultimately, Cathie highlights that the biggest opportunity comes when these technologies are embedded into workflows and combined with human expertise.“ That takes trust,” she says.“ People need to give the system feedback, flag when it’ s wrong and challenge it when something doesn’ t add up. That’ s what improves it over time, and it depends on people as much as on the technology.”
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