PEKIN INSURANCE
to reduce the size of its workforce – all measures designed to reduce risk concentration and improve the firm’ s chance of profitability.
With these changes in place, Pekin Insurance projected an 18 % reduction in direct written premium for 2024 but in return would reduce exposure to storms and natural catastrophes by 50 %. And as if that wasn’ t enough, this intentional revenue decline was accompanied by an effort to reduce forecasted expenses by 25 %, totalling US $ 70 million.
“ We needed to make decisions rather swiftly so that we could make the changes needed to realise the benefits,” Amy explains. The ability to make rapid, data-driven decisions became crucial to the company’ s recovery.
The decision-making process relied heavily on modern technology capabilities. Pekin’ s Guidewire platform, combined with enhanced data analytics, enabled business leaders to model various scenarios. This technological foundation allowed the company to project the impact of different strategic choices on overall profitability.
Turning to technology in a crisis With that target of reducing expenses by US $ 70m, Amy sensed an unexpected opportunity for the company. Rather than retreating from innovation during Pekin’ s crisis, she saw that, with a few
74 September 2025