“ We all need to be vigilant to the techniques that go beyond emails to take advantage of virtual meetings, AI and deepfakes,” Mark wrote in an internal email to staff.
His internal communication outlines specific warning signs for employees to recognise potential attacks, including requests for passport information, money transfers and references to secret acquisitions or transactions unknown to other company personnel.“ Just because the account has my photo doesn’ t mean it’ s me,” he says. The financial sector has also experienced significant deepfake fraud attempts.
An executive at defunct digital media startup Ozy pleaded guilty to fraud and identity theft after reportedly using voicefaking software to impersonate a YouTube executive, attempting to deceive Goldman Sachs into investing US $ 40m in 2021.
What humans can do to help companies can fight back against deepfake threats There’ s a simple human trait AI lacks that can bring a deepfake scam to its knees: curiosity.
The Ferrari executive’ s quick thinking illustrates the most effective defence against deepfakes: human verification protocols. aimagazine. com 77