Netflix’ s The Eternaut
“THAT SEQUENCE ACTUALLY IS THE VERY FIRST [ GEN ] AI FINAL FOOTAGE TO APPEAR ON SCREEN IN A NETFLIX ORIGINAL SERIES OR FILM”
Ted Sarandos, co-CEO, Netflix
As these threats escalate, companies are implementing multi-layered strategies that don’ t rely solely on technology to detect fakes.
Rachel Tobac, CEO of cybersecurity training company SocialProof Security, notes the acceleration of voice cloning attacks:“ We’ re seeing an increase in criminals attempting to voice clone using AI,” she says.
The most practical approach involves establishing verification protocols for any high-stakes communication. This means requiring callback procedures, secondary confirmation channels or in-person verification for critical decisions involving financial transactions or sensitive information sharing.
78 October 2025