GENERATIVE AI
THE KEY TACTICS TO BEAT GEN AI DEEPFAKE ATTACKS:
• Strict human verification for important requests
• Train staff to spot unusual or urgent messages
• Encourage pause and verify before acting
• Apply multi-factor authentication for sensitive access
• Use AI tools to detect deepfake signs
• Employ liveness detection for facial cues
• Monitor behavioural biometrics to catch imposters
• Combine tech with employee awareness training
• Focus on human psychology in security
“ WE ALL NEED TO BE VIGILANT TO THE TECHNIQUES THAT GO BEYOND EMAILS TO TAKE ADVANTAGE OF VIRTUAL MEETINGS, AI AND DEEPFAKES”
Mark Read, CEO, WPP
76 October 2025