MARK READ
WPP
GENERATIVE AI
MARK READ
TITLE: CEO COMPANY: WPP
INDUSTRY: COMMUNICATIONS, ADVERTISING, PUBLIC RELATIONS, TECHNOLOGY AND COMMERCE
“ Sorry, Benedetto, but I need to identify you,” the executive said during the verification attempt.
Mark Read has been CEO of WPP since 2018, guiding the company’ s adaptation toward digital and data-driven marketing. Having worked at WPP since 1989, he’ s focused on innovation, diversity and growing the business in a changing advertising world.
CREDIT: WPP
WPP facing the risks of deepfake’ s increasing sophistication Ferrari’ s experience is just one part of a broader pattern of deepfake attacks targeting senior executives.
Mark Read, CEO of WPP, the world’ s largest advertising group, became a target when fraudsters created a WhatsApp account using his photograph and deployed voice cloning during a Microsoft Teams meeting.
The attackers impersonated the CEO and another senior executive to solicit money and personal details from an agency leader within the company’ s network.
WPP
HEADQUARTERS: LONDON, ENGLAND
NUMBER OF EMPLOYEES: 114,129 MARKET CAP: US $ 5.68BN NUMBER OF COUNTRIES: 110
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