LG shares how it leverages partnerships, consultative sales approaches and technology to stay competitive in the professional audiovisual sector

The professional audiovisual( Pro AV) market continues to accelerate as commercial environments demand more sophisticated digital display solutions. With global Pro AV revenues projected to surge, major electronics manufacturers are jockeying for position through strategic distribution partnerships and technology innovation. LG Electronics is one such company who has been expanding its commercial display footprint through a multifaceted approach, combining product development and channel strategy. Matt Waidley, LG’ s Director of Distribution in the US, is responsible for a team of distribution salespeople that call on a network of distributors. The main goal of the LG Distribution team is to educate and enable the reseller and distribution sales people on the value that LG brings to the eco-system of the Pro-AV Market.