AI Magazine May 2025 | Page 171

“ WE’ RE THE LEADING DISTRIBUTOR OF PRO AUDIO AND VIDEO TECHNOLOGY IN NORTH AMERICA”

VISH CHHATRALIA, GROUP CHIEF DIGITAL AND INNOVATION OFFICER, DCC TECHNOLOGY
These range from trackside advanced computing in motor sport to content streaming or enabling the AI revolution.
“ This aspect has evolved rapidly over recent years as customer demands and expectations grow,” Vish notes.“ Ten years ago, for example, the networking and computing requirements of these applications and the data they were crunching were a lot lower. However, today you have large amounts of data needing to be stored or analysed and the need to distribute high-quality content at scale. It requires constant innovation and the ability to provide cutting-edge solutions.” aimagazine. com 171