DCC TECHNOLOGY
and other devices it distributes for companies through its Exertis, MTR and Hypertec brands.
“ Our Life Tech cluster of businesses provides a broad range of more consumer-focused technologies for the home like air conditioners, TVs, gaming, musical instruments, white goods and smart kitchen appliances,” Vish says.“ The focus is on providing technology solutions that enhance or enrich people’ s lives. We connect leading vendors like Samsung, Hestan or JBL with major retailers like Home Depot, Walmart and Amazon, as well as a long reach of independent retailers. By doing so, we generate demand for them in the marketplace.” The Pro Tech sector, of which AV technology from major brands like LG is the largest component under the trading brand Almo Pro AV, is DCC Technology’ s biggest market and where a significant proportion of its strategic investment and growth is focused. Here, the company brings high-end visual and audio technologies that store and display information together to create elevated, emotional and memorable experiences in environments like stadium concerts, restaurants and hotels, trading floors and offices. Through its specialist brands, Pro Tech takes care of the design and installation of big screens, touch screens, advanced infrastructure solutions and professional AV.
“ It’ s our biggest vertical by far,” Vish adds.“ Technology-wise it includes the kinds of large-scale Direct View LED( DVLED) screens you see in public areas, retail spaces, food and leisure
venues, airports, houses of worship or at mass entertainment events. We’ re also the leading distributor of pro audio technology in North America, which is the kind of high-end audio equipment that ends up at major music events like the South by Southwest Festival.
“ Alongside these two key areas, Pro Tech also includes all of the technologies, solutions and infrastructure for businesses,” he continues.“ Examples include professional configuration of networking and server-based computing solutions, through to the cloud and AI solutions necessary to enable a host of end-user applications.
170 May 2025