VISHAL CHHATRALIA
DCC TECHNOLOGY
VISHAL CHHATRALIA
TITLE: GROUP CHIEF DIGITAL & INNOVATION OFFICER
Vishal is the Chief Digital Officer for DCC Technology and SVP of Marketing and Commercial Excellence for its North American Division, part of FTSE 100 company DCC plc. With 20 years of experience, he has led digital and marketing transformations, scaled digital into a US $ 1bn channel with 15 years of continuous growth and founded high-growth business ventures within a corporate environment. A corporate innovator, he has driven business turnarounds, AI adoption and commercial advancements. Passionate about people, he advocates for mental health and social mobility. As a key leader, Vishal helps DCC Technology thrive as a specialist value-added distributor, committed to value creation, local agility and providing the progressive technology solutions the world needs.
Vish, who joined DCC Technology after a 15-year stint at global industrial and electrical products distributor RS Group, holds the role of Group Chief Digital and Innovation Officer.“ Essentially, my mandate is to support and drive the businesses within our group forward, to make progress and leverage all of the 2.0 opportunities around us,” he explains.“ That covers opportunities such as AI, digital, modern marketing, innovation and championing a more inclusive workplace to drive our evolution. I also sit in our North America business – our biggest region – as Senior Vice President of Commercial and Marketing. My work is about hands-on progress, strategy and execution.”
Providing technology the world needs DCC Technology works with leading and emerging brands to take their products to market across three core sectors: professional technology( Pro Tech), which is predominantly pro AV as well as specialist infrastructure solutions from server, networking, AI and Cloud solutions; lifestyle technology( Life Tech), which is mainly consumer electronics and kitchen technology products for the home; and information technology( Info Tech). It has more than 2,700 technology brands in its portfolio including the likes of LG, Samsung, Sony, Microsoft, Liebherr, Whirlpool, JBL, Xbox and more, and works with over 35,000 resellers to reach over 6 million end users.
By turnover, DCC Technology is the number one AV specialist distributor with Pro AV revenues of $ 2.4bn, the leading North American Life Tech distributor and the sixth largest western EU Info Tech distributor. Its portfolio of businesses provide critical services to vendors and resellers across distribution, marketplaces, direct to consumer, digital marketing, retail and PR / media.
In the Info Tech sector DCC Technology supplies both the B2C and B2B markets with the latest IT equipment and services. This typically includes products such as laptops, headsets
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