STONEGATE GROUP
The power of data transforming operations Perhaps the most significant shift in Stonegate’ s approach has been the move toward data-driven decision making. The company now conducts more pilots and trials across its estate than ever before, relying on multiple data points to shape strategic choices.
“ The biggest shift for Stonegate is becoming truly data-driven,” Ashlie says.“ Our decisions are shaped by multiple data points: guest feedback, team input, end-user adoption rates, and ultimately, impact on the bottom line.”
This approach represents a fundamental change in how the company evaluates technological investments, with regular checkpoints to ensure initiatives are tracking against profit and loss targets and that guest sentiment aligns with the company’ s vision.
Ashlie is particularly enthusiastic about the potential of customer data to transform the business.“ The real thing is in the true power of the data, the segmentation of that data, really understanding and knowing our guests,” she explains.
The integration with Access’ s Acteol platform has enabled unprecedented insights.“ Being able to use the Acteol platform to pinpoint when somebody who was, for example, drinking Guinness all summer, then suddenly they shifted to something else. Understanding whether that was because of a price change – was it a pricing decision? Was it that they didn’ t like it after a formula change? Or if we sent them a voucher for the drink, would they
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