AI Magazine May 2025 | Page 158

UK largest:

Digital screen network in the pub sector, driving revenue through advertising while delivering location-specific information
Alongside MiXR, Stonegate has developed one of the UK’ s largest digital screen networks. This technology drives revenue through advertising while delivering location-specific information about events and promotions to enhance the guest experience.
The group has also worked on other solutions, working with technology provider The Access Group on CRM and web app ordering. Access offers integrated software solutions across the hospitality sector, and the company’ s relationship with Stonegate has evolved from a traditional vendor arrangement to a true strategic alliance.
Martin Verdon-Roe, who leads the front-of-house software company within Access’ s Hospitality division, explains that the collaboration with Stonegate began around 2017 with Access Trail, followed by Access Collins in 2018 and 2021 saw the implementation of Access Acteol as the pub group’ s customer data platform which is the power behind MiXR, creating what Martin describes as“ a virtuous cycle of building the guest platform, capturing more data and creating better experiences.”
158 May 2025