STONEGATE GROUP
go back to it? This is gold dust for our drinks suppliers and something no-one else in the industry can provide at this level.”
This data-driven approach extends beyond marketing to operational efficiencies.“ We can do loads of things in the background as well,” Ashlie says.“ You can use those data points from MiXR – we’ ve initiated, for example, the ability to change pricing across our estate next day. Before, that was a six to eight week process. We’ ve now reduced that to hours with the support of OpenR technology.”
The implementation of the QikServe ordering system exemplifies this methodical approach. Stonegate previously managed various branded apps across its estate but realised they were missing an opportunity to unite their portfolio under a single umbrella brand.“ We had a variety of branded apps across our estate. Stonegate has some prominent brands like Slug & Lettuce and Be At One, but also many local pubs that aren’ t strongly associated with our corporate identity,” Ashlie explains.
After a thorough Request For Proposal process, Access stood out for both meeting requirements and offering innovation potential. The integration capabilities were particularly compelling, as QikServe was already part of the Access platform portfolio.
“ QikServe eliminates the friction of downloading a dedicated app for a one-time visit,” Ashlie explains.“ It allows walk-in guests to order easily, whilst still giving us the opportunity to convert them to MiXR by showing the loyalty points
“The biggest shift for Stonegate is becoming truly data-driven”
ASHLIE THURSTON, HEAD OF IT AND DIGITAL TRANSFORMATION, STONEGATE GROUP
160 May 2025