Q . WHAT ARE THE MOST SIGNIFICANT CHALLENGES FACING ENTERPRISE DATA MANAGEMENT TODAY ?
» Jeff : So we work with about 750 of the largest enterprises in the world in a variety of fields : finance , pharmaceuticals , insurance . Each and every one of these industries has some unique challenges , but the one common challenge is , they all need to collect data from across their customer experience systems .
Q . WHAT DOES TEALIUM BRING CLIENTS ’ DATA AND HOW HAS ITS APPROACH EVOLVED OVER THE YEARS ?
» Michael : In order for a marketing team to do what they needed to do , they needed to understand their customers a bit better . When we built the first customer data platform back in
2013 , we had an immediate uptick with customers very interested in this future of understanding their data .
The analytics vendors , Google analytics , omniture or Adobe Analytics , all had vendor specific data layers that they required you to tag . We therefore put that data back into their hands so that they can understand it and we feel that it solves a lot of the downstream problems of the company doing so . We ’ ve taken tag management and used it to get right into the creation of data .
Q . WHAT IS THE SIGNIFICANCE OF THESE REAL TIME DATA EVENTS TEALIUM PROVIDES FOR CUSTOMERS ?
» Michael : There ’ s not a single ETL process that happens in our platform . It always goes into the systems that it ’ s going into . So instead of dragging the whole user profile , we are able to instead
2008 2012 2013
Tealium founded by Mike Anderson and Ali Behnam
Tealium ’ s first product , iQ Tag Management launches , followed by the Multi-CDN network
Tealium launches the first ever Customer Data platform , AudienceStream
56 January 2025