EXECUTIVE INSIGHT analyse a specific set of hints around who that visitor is so that we can react to that visit with personalised content or adverts or products in below 50 milliseconds .

Q . HOW DO YOUR TAG MANAGEMENT , API HUB AND CUSTOMER DATA PLATFORM AND DATA MANAGEMENT WORK TOGETHER TO CREATE VALUE FOR YOUR CLIENTS ?

The server side data collection is collecting from everything that has an API , which integrates with 1,300 vendors across this ecosystem , like Mobile and IoT and kiosk and branch and store .

Then the customer data platform takes all that turns that into humanised data and then allows you to label that data in your own business language with badges and metrics and lists of things people might have looked at or bought and that also gives you the activation capability out the back end of the data supply chain into the customer experience systems .

Then the data management piece is where we store all that data and synchronise it with their back end data warehouse like they may be using Snowflake or Databricks , or AWS , or Azure .

Q . WHAT CAN YOU TELL US ABOUT TEALIUM PREDICT ?

For instance , this customer may have a propensity to abandon their shopping cart . If they do , then you might want to interact with them along their journey and try to incentivise them , not to abandon that shopping cart and so

EventStream & DataAccess are added to Tealium ’ s product offerings

Tealium becomes a remote first company in response to the Covid-19 pandemic . Later in the year , Tealium Predict is launched

Tealium processes over 9 billion events on a typical day and launches Mosaic and LIFT University

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