EXECUTIVE INSIGHT
In a world where data is more valuable than oil , having a partner who can help you make the most out of that is invaluable .
It is here , Tealium , a software company led by a trio of seasoned leaders , has developed a solutions that not only gives you the data , but instant insights from it so you can take action .
With a combined experience of over 50 years in real-time analytics , CEO Jeff Lunsford , Co-founder Ali Behnam and CTO Michael Anderson have been instrumental in shaping the future of data utilisation and they give insights into what it has taken to build a company that now processes nine billion data points a day .
Q . WHAT CAN YOU TELL US ABOUT THE EXECUTIVE TEAM AT TEALIUM ?
» Jeff : I ’ ve been partners with Mike and Ali for 22 years , meeting on April 1 , 2002 , at WebSide Story . We ’ re not a hierarchical organisation at Tealium , but rather a group of partners with distinct roles .
Jeff Lunsford , CEO , Michael Anderson , CTO and Ali Behnam , Co-founder , Tealium
Q . WHAT ISSUES WAS TEALIUM CREATED TO SOLVE ?
» Ali : We faced frustrations back in the WebSide Story days , where we would deploy solutions for customers , they would get the reports like , and say “ Oh , this is really great data . Now , what do I do with it ?” There was just no action tied to the analytics . So , our vision has always been to be this unified data layer for the enterprise . aimagazine . com 55