AI Magazine February 2022 | Page 192

MUANG THAI LIFE ASSURANCE

DID YOU KNOW ...

TIMELINE OF MTL
1951 As a financial institution that has been providing “ Life Insurance ” to the Thai society since its establishment on the 6th of April , 1951 , MTL has been operating its business through quality life insurance product and service development , together with asset management . In addition , MTL is the first company to receive royal garuda .
1998 MTL divided its insurance business into life ( MTL ) and non-life insurance ( MTI ). Also , MTL shaped the look o the logo and changed the slogan to “ Company of forward-thinking people .”
2004 Muang Thai Group Holding joined forces with an important business partnership , “ Ageas ”, formerly known as “ FORTIS ” and started a bancassurance business with Kasikornbank Public Company Limited ( Kbank ). Moreover , MTL launched “ Muang Thai Smile Club ” as the first CRM programme for the life insurance industry , and MTL was rebranded .
2009 Kasikornbank increased the shareholding proportion in the company in order to enhance the potential for developing the bancassurance channel in full scale .
2012 The company was converted into a public limited company to reflect upon its stability and compliance with good corporate governance . Its performance has been disclosed to the public while being audited to ensure that they are following the standards of the public limited companies .
2017 MTL launched “ Fuchsia Innovation Centre ” and “ Fuchsia VC ”, a new dimension of innovation to pioneer and develop products and services , enhancing accessibility and tailor-fitting them to each customer segment , and investing in startups focused on insurtech and wellness tech within the life and health spaces .
2019 Launch of subsidiary company Aigen specialising in artificial intelligence and building capability with best-in-class recruiting
192 February 2022