YEXT
“ We often say , if you ’ ve ever searched for information about a company online , chances are you ’ ve interacted with Yext ”. Yext currently works with more than 2,500 businesses and organisations around the world to transform their digital experiences with AI search .”
AI is the key word here , since it ’ s the foundation of Yext ’ s search platform — and what differentiates it from typical keyword search experiences . It starts with Yext ’ s knowledge graph technology , which can consolidate a business ’ facts from different sources into a brain-like database that can be mined .
“ Every company knows its own data the best , and they should be the source of truth for that data ,” Rayala says . “ By storing and structuring their data in a company-specific knowledge graph , they can power a Googlelike search experience that is powered by their own knowledge graph .”
Once an Answers search bar is implemented on a website , AI also comes into play with the ever-evolving machine learning models and algorithms that continue to learn from the queries on your site . By understanding even the most complex natural language queries , the platform can deliver a direct answer . Sometimes , this answer can be accompanied by images , videos , or even action buttons like “ get directions .”
While the backend technology is impressive , Yext is most excited about the variety of ways that their platform can be used . AI search has broad applicability , so we ’ re setting our sights not just on horizontals like marketing , customer support , developers , and workplace but are also focused on verticals like financial services , healthcare , retail , the public sector , and more .
58 April 2022