FROM QUOTE TO CASH - PWC AND YEXT CREATE THE PERFECT TRANSFORMATION BLUEPRINT
PwC has been at the forefront of global business ’ s journey into the cloud . Its recent collaboration with AI search company Yext provides a powerful case study for how to get digital transformation right .
Starting in 2020 , Yext turned to PwC to help overhaul its systems , specifically its ‘ quote to cash ’ ( Q2C ) operation , especially as the company had made a strategic shift to a consumption-based pricing model that its existing quoting tools could not support .
‘ Yext needed to build a solution that was more agile , automated and catered to their various business segments to unlock operational efficiencies , would automate their process overall , especially in configuring pricing and quoting ,’ says Jen Yanoff , Cloud & Digital Principal at PwC US . ‘ They also needed to increase productivity and efficiency , because of the high volume of transactions that they have . Finally , they wanted to improve the customer experience overall .’
According to Yext ’ s CIO Deepika Rayala , working with PwC has helped to improve the efficiency of Yext ’ s business , saving many hours that sales staff would have otherwise spent producing detailed quotes to customers and providing contract support .
Samrat Sharma , US & Global Marketing Transformation Leader at PwC US , says that with such projects , there always should be an element of pragmatism and focusing on what really matters , from experience to outcomes .
At the same time , it ’ s important to leverage technology and data in order to be able to really focus , amplify , and simplify the company ’ s ability to deliver , tackling that with empathy and trust .
‘ We need to be clear that we need to build infrastructure in a sustainable way with a clear intent to help drive the customer experience , drive growth , and drive profitability ,’ he says .
The collaboration ultimately resulted in key innovations across three areas : productivity gains ( reducing processing time by 50 %), workflow improvement efficiencies , and support for the new pricing model .
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