SPARK COMPASS
“THAT ' S REALLY WHERE THIS BECOMES EXCITING , WHERE WE CAN CONNECT THE PHYSICAL WITH THE DIGITAL ”
ERIK BJONTEGARD FOUNDER AND PRESIDENT , SPARK COMPASS
Bjontegard and his team had the user ’ s journey through the iconic site in mind throughout , thinking of ways to enhance information in specific areas and at the right moments , so they could entertain fans and maximise the time , money and effort sponsors and partners give to be associated with the event .
“ The ROI that we provide is what we call ‘ Results of Implementation ’. That ’ s really what Spark Compass does . It is an implementation that activates and delivers results ,” he said . Bjontegard has his own take on AI too , preferring to call the systems ‘ augmented intelligence ’, rather than artificial intelligence .
Ole Miss and Results of Implementation In America , there ’ s no problem selling out arenas at the college level . At the University of Mississippi , nicknamed ‘ Ole Miss ’, when the boys are playing football , they can attract over 64,000 into the arena . Plus , there are thousands of people outside watching the game at the local “ Grove ”.
But when the girls would play soccer , nobody would watch . So Spark Compass built an ecosystem in 2014 , where the results of implementation were to get more fans in to watch the women play . The activations increased attendance by over 21 % driven by a custom-built loyalty reward and relationship platform called Rebel Rewards .
176 April 2022