SPARK COMPASS
“THE YOUNGER GENERATION IS ALREADY MULTI- SCREENING LIKE CRAZY ”
ERIK BJONTEGARD FOUNDER AND PRESIDENT , SPARK COMPASS
Spark Compass activating worldwide and driving results Hollywood would come calling for Spark Compass when Puma wanted to announce a new line of shoes . Puma approached the company to help them engage with people locally while extending the engagement into social media : specifically Instagram .
So popstar Selena Gomez was drafted in , with her 135 million friends on Instagram , for a two-week period that anyone in Beverly Hills , could download the Puma Defy City app and engage at various physical locations , where posters with Gomez wearing the shoes were placed .
“ If you had downloaded the app , you held the phone up against a poster you had discovered and she would come alive in an augmented reality ( AR ) experience . If you found all five , you would be entered into a contest . We filled the backlot at Paramount Studios . The lucky winner got to spend two hours with Selena . Myself included . The way she communicated with the fans and took time to talk to people , whether they were young or old , and let people take pictures , was very touching to see ,” said Bjontegard .
IBM Watson and Wimbledon Spark Compass is proudly a fully fledged partner of IBM Watson . Back in 2019 , Bjontegard was asked to assist in activating the All England Lawn and Tennis Club ( commonly known as “ Wimbledon ”).
“ There were long queues to get in . The grounds have a lot of history . And so we engaged the people in the line by activating plaques containing memorable historical moments around the site . We also animated and activated the grandstand and a series of popup partner booths and tents for sponsors ” he said . aimagazine . com 175