“ We integrated the IoT system with hundreds of beacon sensors across campus with our blockchain . So we drove behaviour , verified it and recorded it on an event-based ecosystem – delivering reward points for the fans . We stored those interactions real-time on our blockchain . So now all of a sudden we have all over 140 million real-world data points stored on our blockchain to verify , prove , and authenticate behaviour ; not digitally , but in the physical world ,” said Bjontegard .
“ That ' s really where this becomes exciting , when we connect the physical with the digital . Once we have the digital world with our metaverse , which we ' re building right now , we can take the physical and replicate it with the digital twin to create an interactive metaverse , where interactions between fans and those that are playing can also parlay back into the physical world ,” he added . aimagazine . com 177