APPLICATIONS
When the rock band Oasis announced its reunion tour in 2024, most of England joined long internet queues to buy tickets. People queued for hours only to find that the price had skyrocketed from what they imagined would be £ 148.50( US $ 200) to £ 355.20( US $ 478.5) by the time it came to pay, according to a report from The Guardian. What happened was driven by dynamic pricing, where businesses adjust prices based on market demand.
That particular incident wasn’ t driven by AI, but when high-profile events like this spark public outrage over dynamic pricing, consumers view these price hikes as opportunistic. Lisa Nandy, then UK Culture Secretary, called the high prices charged to see the band play together for the first time in more than 15 years“ incredibly depressing”.
But we needn’ t look back in anger on the event. Away from public-facing consumer sales, the integration of AI within dynamic pricing offers a constructive promise when applied responsibly across enterprise
74 September 2026