AI Magazine September 2026 Issue 49 | Page 73
APPLICATIONS
PRICING
A PARTY TRICK?
AI Magazine speaks to Cathie Hall, Chief Product and Customer Officer at IFS, about how AI-driven dynamic pricing can offer organisations real operational value
WRITTEN BY: ADAM POND
aimagazine. com 73
AI Magazine September 2026 Issue 49 | Page 72
AI Magazine September 2026 Issue 49 | Page 74