CREDIT: CLIVE BRUNSKILL VIA GETTY IMAGES
THE FUTURE OF AI
Carlos Alcaraz of Spain at The Championships Wimbledon 2025
How have fans responded to AI?
Chris Clements:“ Last year we saw over 14 million views on pages that contained AI output and we saw really good retention numbers, people coming back to use those experiences time and time again. In terms of time spent in that match centre, we saw a doubling of the amount of time that people were spending on those pages versus the year before.
In total AI highlights, we’ ve seen over a hundred million views over the seven years.”
Kevin Farrar:“ Sports fans love debate. What we’ ve seen with Likelihood to Win [ an AI tool for real-time updates ] over the last few years is that it really resonates on social media.
“ In total AI highlights, we’ ve seen over a hundred million views over the seven years”
Chris Clements, Digital Products Lead, AELTC
For example, sparking that debate, getting the opinions out there and so this is extending that and a really great fan engagement opportunity.
The other thing fans can do on Likelihood to Win as well as seeing the match unfolding, is look back at any point in the match to see what the projected likelihood to win was at that point.”
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