What do modern sports tennis fans look like and what’ s changing in how they engage with sport?
Judy Murray:“ I think it’ s all about engaging with those who are growing up with technology and understanding how they get their news and information – how they’ re viewing their sport.
I certainly see with all the young people that I come into contact with through the sporting world that it’ s all about snackable content.
It’ s the highlight reels, it’ s a shot of the day, it’ s the celeb watch, it’ s the kids’ content, it’ s the behind the scenes.”
“ It’ s the highlight reels, it’ s a shot of theday, it’ s the celeb watch, it’ s the kids’ content, it’ s the behind the scenes”
Judy Murray, Tennis Coach
Emma Raducanu of Great Britain signs autographs for fans at The Championships Wimbledon 2025
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