AI Magazine November 2024 | Page 20

EXECUTIVE INSIGHT
meets their specific needs and goals . AI can help financial service providers offer more insights to their customers and ultimately drive innovation and growth by creating new value propositions and revenue streams that benefit providers and customers .
As the financial services sector becomes more competitive and complex , it can also help providers optimise their in-house operations and risk management and , in turn , gain an edge over their competitors .
Q . WHAT ISSUES PERSIST IN THE FINANCIAL SERVICES SECTOR THAT DIGITAL TRANSFORMATION AND AI IMPLEMENTATION CAN ASSIST WITH ?

» There are a number of issues that persist in the financial services sector which digital transformation and AI implementation can go a long way towards remedying . For example , the 2024 Work Trend Index Report shows that 75 % of knowledge workers are already using AI . Employees who implement AI report time savings , improved focus and enhanced creativity . Within one month , the top 5 % of teams using Copilot for Microsoft 365 to summarise meetings saved eight hours .

One key area where AI can drive immediate impact is in meeting ever -changing customer expectations . Customers today expect more personalisation from their financial provider . Financial firms need to leverage AI to offer more tailored services , as well

“At Microsoft , we are empowering our customers with AI solutions that can help them work smarter , faster and safer ”

20 November 2024