SUNRISE
“ Our technology partners play a key role in our pursuit of excellence... I expect delivery ownership, accountability and transparency”
ANNA MARIA BLENGINO, CIO, SUNRISE
Future direction Developments in 5G networks are enabling next-generation applications such as autonomous vehicles, smart cities and Industrial IoT implementations, with Switzerland’ s position as a hub for innovation and finance making it an ideal testing ground for these technologies.
“ Technology in the telecom industry is moving toward a future of hyperconnectivity, real-time responsiveness and intelligent automation,” notes Anna Maria. These advances are already visible in several pilot projects, where 5G infrastructure supports everything from connectivity to self-driving vehicles and automated industrial systems.
As more use cases emerge, the telecom sector is increasingly collaborating with other industries.“ The telecom sector is increasingly collaborating with other industries such as automotive, healthcare, and manufacturing to create new revenue streams and enable innovative services, such as connected cars, remote healthcare and smart factories and cities,” Anna Maria explains.
As networks become more complex and interconnected, cybersecurity has emerged as a critical challenge. The rise of IoT devices, cloud services, and connectivity based applications has expanded the potential attack surface for cyber threats.
“ With the proliferation of connected devices and critical infrastructure relying on telecom networks, cybersecurity is the mission critical: advanced threat detection and response systems, leveraging AI and machine learning, are key areas of focus,” says Anna Maria.
For Switzerland’ s second-largest telecommunications provider, the future lies in balancing innovation with the reliability that Swiss customers expect.“ Sunrise is committed to continue its focus on delivering exceptional quality and great services at the right cost,” Anna Maria concludes.“ The new offers around digital services will mean that our customers will have even more options and services at their fingertips.”
68 May 2025