AI Magazine May 2025 | Page 179

“ MY MANDATE IS TO SUPPORT AND DRIVE THE BUSINESSES

WITHIN OUR GROUP FORWARD”

VISH CHHATRALIA, GROUP CHIEF DIGITAL
AND INNOVATION OFFICER, DCC TECHNOLOGY dedicated LG marketing and business managers who engage our resellers and actively work on seeking out new opportunities through an LG-first approach. We also provide services around specifically engaging resellers face-to-face. Each year we hold four industry-leading events across the US where, in the case of LG as an example, we provide floor space and capabilities to market their products, and work with resellers and other companies to maximise exposure as much as possible.
“ We have the services, technology, leadership, knowledge and skills within our business to make the reseller’ s lives really easy when it comes to buying, installing and maintaining LG products.”
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