DCC TECHNOLOGY
have a powerful heritage of creating markets for industry-leading vendors, who view us as a critical part of their go-to-market operations. We can give incredible access to resellers and networks they couldn’ t open alone. For AV in North America, for example, we have up to 15,000 resellers. They each have their own networks of end users to reach the 14,000 large end businesses in the US and c. 22 million small- to medium-sized businesses. That represents significant value and an incredible reach which has been built over many years.”
Close relationships are critical to this process, Vish attests, describing how the company becomes an extension of the vendor’ s business. This involves working closely to understand its products, marketing strategy and potential customers as well as creating the relevant messaging to maximise end-user engagement in collaboration with resellers.
An example of this process comes in DCC Technology’ s ongoing work with leading technology leader LG. The Korean firm, which develops technology across a broad spectrum including display and AV solutions, electronics, home appliances and automotive innovation works with DCC Technology’ s Pro Tech businesses.
“ We have an incredible and very strategic relationship,” Vish says of the partnership.“ We’ re a key distribution partner so they rely on us to get to market. We collaborate closely on new product release plans, potential markets to tap into, product development areas and identifying strengths, opportunities
and weaknesses. We act as an extension of our vendors, including with LG.”
An example is in the LED signage market, where LG is particularly strong.“ They challenged us to grow that market and sell their USPs to resellers and in turn to end users,” Vish shares.“ We have a team of more than 170 specialist salespeople in the AV sector, as well as
178 May 2025