AI Magazine May 2025 | Page 174

DCC TECHNOLOGY
BRINGING BRANDS AND PEOPLE TOGETHER
DCC Technology works with leading and emerging brands, taking their products to market across three sectors:
• Pro Tech Enabling high-end audio, visual and infrastructure solutions in environments like stadium concerts, restaurants and hotels, trading floors and offices.
• Life Tech Enabling high-quality lifestyles through supplying smart kitchen appliances, household technology and advanced musical instruments.
• Info Tech Working with businesses and other customers to make faster connections happen with the latest consumer technology and devices.
Evolving distribution and technology The pace of technology innovation has changed rapidly over Vish’ s tenure at DCC Technology. Directly within the business, new innovations in marketing and data provide him and the team with greater capabilities when it comes to analysing potential markets for vendors, understanding customer and industry trends, and driving strategic decision making that benefits both vendors and resellers working with the company.
More broadly, the demand for new and innovative solutions in Pro Tech and other sectors provides both opportunities and challenges for vendors.“ The amount of content we consume visually has changed dramatically – the number of screens around us is just incredible,” he explains.“ For the vendors we work with, it’ s akin