Leading the technology charge at Stonegate is Ashlie Thurston, Head of IT and Digital Transformation. After an extensive evaluation process, Stonegate chose Access as its partner to unify its diverse portfolio.
“ Access stood out not only by meeting all our requirements but also for their innovation and agility,” she explains. " We ' ve developed a really strong partnership, and use multiple products across Stonegate Group, including Acteol for our MiXR app and customer database. The insights it provides are monumental in our transformation journey."
From supplier to strategic partner
Martin notes that the hospitality sector has traditionally lagged significantly behind retail in technology adoption, but this gap is rapidly narrowing.
“ Pre-COVID, a restaurant might have been capturing about 5 % of guest data, and now you’ re seeing guest data reach up to 80 %,” he reveals.“ That unlocks amazing opportunities in how you gather that data, keep it enriched and leverage it for both business and guest benefit.”
Access established Acteol as Stonegate’ s customer data platform. This foundation allowed Stonegate to build effective messaging and loyalty strategies that have transformed their business operations.
“ When we integrated Collins, we enabled the capture of reservation data, an area where hospitality has traditionally been weak,” Martin continues.“ By adding the MiXR project on top, we created an engagement platform that works across all demographics and sub-brands.” This approach created what Martin describes as a“ virtuous cycle” of building the guest platform, capturing more data and creating better experiences.
“ When building a platform, you need to work in lockstep with your clients,” he says.“ We frame our approach around driving revenue and profitability through our solutions.
“ Access is fortunate to have the resources for acquisitions when needed, which gives us flexibility in how we respond to emerging needs – whether through building, partnering, or acquiring capabilities.”
The partnership between Access and Stonegate began building around 2019 when
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