Uncovering Zendesk ’ s ESG journey , Sustainability Director Shengyuan Su shares a story of climate action through its CX software-as-a-service
ZENDESK
Uncovering Zendesk ’ s ESG journey , Sustainability Director Shengyuan Su shares a story of climate action through its CX software-as-a-service
For a software company , there are two routes to take when approaching sustainability . The first is dealing with direct emissions – items such as Scope 1 emissions that drive the company towards immediate carbon neutrality . The other is addressing the impact that its product has on the wider value chain , which is where software-as-aservice ( SaaS ) providers look to enrich their clients ’ experiences through their offerings .
This broadens the scope for impact . As one company intrinsically impacts the other , supplier success hinges on customer success whether that be profitability or scalability of digital solutions . This also aligns businesses based on their sustainability goals and how they can collaboratively reduce their environmental impact .
At Zendesk , provision of a great customer experience ( CX ) aligns with low-carbon operation , and the technology company
“ Our mission is to power exceptional service for every person on the planet ”
SHENGYUAN SU SUSTAINABILITY DIRECTOR , ZENDESK aimagazine . com 197