AI IN SUSTAINABILITY
a long-term initiative.“ To address the partners in a targeted way, we rely on clear design, intuitive UX and consistent brand management,” Thomas adds.
Microsoft AI for Good Lab delivers precision detection Every year, 20 per cent of all fishing gear in the world’ s oceans is lost. Lost fishing gear makes up around 30 % of plastic waste, decomposing into smaller pieces and fibres over centuries and exacerbating microplastic pollution in the oceans.
The nets are deadly traps for fish, seabirds, turtles and marine mammals.“ We are excited to work with WWF Germany and Accenture on this project to help address ocean plastic pollution and protect marine ecosystems,” says Juan Lavista Ferres, corporate vice president and chief data scientist of the AI for Good Lab at Microsoft.
“ The Microsoft AI for Good Lab developed a model that allows GhostNetZero to analyse sonar data to identify and remove ghost nets with the accuracy and efficiency that is only possible with AI.”
76 March 2026