AI IN SUSTAINABILITY
The new platform proves crucial in the Mediterranean Sea, where fishing gear accounts for up to 89 % of litter. WWF is working with fishers, divers, scientists and local authorities in France, Italy and Croatia to map and retrieve ghost gear.
Identifying and retrieving the gear is a challenging activity, due to the lack of systematic collection of data, the time needed to analyse images and the assessment of the feasibility for retrievals.
“ This new platform will give us the chance to scale up the amount of data collected and accelerate the identification of ghost gear”
Stefania Campogianni, Project Manager on Plastic Pollution, WWD Mediterranean
Platform enables data scaling Stefania Campogianni, Project Manager on Plastic Pollution for WWF Mediterranean, explains why organisations need to come forward to help.“ This new platform will give us the chance to scale up the amount of data collected and accelerate the identification of ghost gear.“ We therefore call on Mediterranean research institutes, authorities and offshore wind power companies to join the platform and work with us on the protection of the Mediterranean.”
The online platform was developed with the support of Accenture. Thomas Knüwer, Chief Creative Officer at Accenture Song ASG, says:“ The co-developed platform replaces tedious manual searching with a scaled process that analyses data at unprecedented speed.”
A web platform, branding and targeted communications turn the technology solution into
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