DATA & ANALYTICS
AI-ENABLED 3D PLAYER AVATARS
Semi-automated offside technology will take a massive leap forward at the 2026 World Cup through the introduction of AIenabled 3D player avatars. Before taking to the pitch, participating players will undergo a rapid digital scanning process. Taking just one second per player, the scan captures precise, highly-accurate body-part dimensions to generate a faithful 3D model. This enables the tracking system to reliably identify and monitor players even during crowded penaltybox scrambles or fast, obstructed movements.
Beyond aiding the Video Assistant Referee( VAR) room, this technology directly targets the fan experience. The 3D models will be integrated seamlessly into the host broadcast. When an offside decision is made, a realistic 3D animation of the exact moment will be displayed on stadium screens and global broadcasts, taking the guesswork out of controversial calls. The system has already proven its tournament readiness, having been successfully trialed during the FIFA Intercontinental Cup match between CR Flamengo and Pyramids FC.
Gianni explains:“ AIenabled 3D avatars will ensure precise player identification and tracking – a big advancement in semi-automated offside technology providing great images, faster decisions and a clear understanding by everyone.”
“AI-enabled 3D avatars will ensure precise player identification and tracking”
Gianni Infantino President FIFA
104 June 2026