NASCAR
These are exciting and transformational times for NASCAR .
“ The media productions team is migrating 73-year history over 100 Pedabytes of video and picture archives to our AWS Cloud Media Archive Warehouse .
“ We have a comprehensive plan around our data strategy . One piece is the analytics that we ' re capturing around our fan engagement , ticket sales and revenue to our corporate partners and how we ' re partnering with our corporate partners and the analytics that we can provide them as well as our historical data warehouse ,” she said .
“ Through all of these moving pieces , we have begun to start putting together a framework for our future data lake . This will enable us to connect our historical NASCAR archive to our consumer data warehouse for an incredible opportunity . We are excited to give our marketing teams the opportunity to share the NASCAR story in new and immersive ways to our global fans through every marketing campaign , every email , every social media post .”
Digital marketing NASCAR is looking to improve the fan experience with the following :
• New website ( for all the tracks )
• Social media channels
• Digital apps
• Loyalty programs
“ Our digital marketing team is working on rolling out a new website and mobile app that will completely change the way that our fans engage with us through a web and digital media platform ,” said Stoffel-Moffett . “ Previously , we had lots of mobile apps because all the tracks had their own , but now we ' re consolidating that and having a seamless experience for the fan .
“ A more comprehensive loyalty program is in development over the next year that will all intersect between FX at the venue and through the mobile app , website , WiFi , fan engagement experiences and our social media . We ' re really focused on improving the FX . aimagazine . com 61