NASCAR
to work remotely , effectively , efficiently and effortlessly .
“ One of the big challenges we had , when I joined the organisation , was assessing all technology because NASCAR and ISC were still merging its culture and technology solutions . We had to look at our enterprise applications , systems , network , core infrastructure across our entire company – not just siloed applications , systems and technologies .
“ Last year became a very tactical year and reviewing , assessing and analysing everything we do as a company from a technology perspective , said Stoffel-Moffet , who oversees all technology from desktop engineering , help desk service desk , network engineering and architecture , enterprise applications and systems , servers , storage , cloud architecture , CRM , analytics , data engineering and architecture , ticketing technology and security .
Her role is to now improve business operations and business optimisation through enterprise-wide technology solutions , implement digital transformation through cloud and digital applications , effective collaboration tools , data capture improve workflow efficiency , improve data capture , data accuracy and rolling out reporting dashboards through implementing a formal data strategy and building efficiencies across the NASCAR enterprise organisation .
Digital data lake NASCAR is aiming to have created a digital lake by the end of 2022 – pulling together all the historical data from NASCAR and ISC . When Stoffel-Moffett took over she focused on the data warehouse of both companies and saw they did not mesh as each had its own working practices .
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“ Last year , we re-architected and redesigned our data warehouse , and we have now been executing that – it ' s been an amazing process , and we now have a brand new data warehouse ”
CHRISTINE STOFFEL-MOFFETT HEAD OF ENTERPRISE TECHNOLOGY , NASCAR
“ Last year , we re-architected and redesigned our data warehouse and we have now been executing this new architecture – it ' s been an amazing process and we now have a brand new enterprise-wide consumer data warehouse . Ticketing , sales , corporate partnerships and sponsors are now able to capture data and become empowered with relevant reports that are meaningful to the business KPIs .
“ Simultaneously we ' re implementing bi-directional CRM , partnering with the internal sales organisations to implement new sales workflows and business process for the ticket sales and partnership marketing teams , finishing the build of a new MDM and pivoting NASCAR toward becoming a data-driven organisation by delivering the first version of executive dashboards in the coming weeks .
60 June 2021