SHALIMA BHALLA
That’ s where the multiplier effect comes in.” Deep integration through shared engineering and sales training creates more value than arm’ s-length contracts. When operators and technology vendors align their roadmaps and train teams together, both sides understand customer requirements better and can respond faster to market changes.
Shalima worked with ISVs at Avaya, Cisco, Afiniti and AWS, and today emphasises open architecture through application programming interfaces, shared data structures and marketplace distribution. But technical integration proves insufficient without roadmap sharing, feedback loops and joint customer engagements that ensure solutions address actual requirements rather than theoretical use cases.
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