SHALIMA BHALLA
“ Instead of just a commercial agreement, the power lies in co-marketing, co-innovation and training your engineers and sales teams together. That’ s where the multiplier effect comes in”
Shalima Bhalla, CX Solutions and Go-to-Market Leader & Customer Signal Podcast Host and partnerships built on co-marketing, co-innovation and joint training programmes.“ Partnerships built on leveraging the strengths of two companies is where the power lies,” Shalima says.“ Instead of just a commercial agreement, the power lies in co-marketing, co-innovation and training your engineers and sales teams together.
152 January 2026