MUANG THAI LIFE ASSURANCE we have a very strong team . We are starting to connect to an ecosystem of partners , especially hospitals or nursing homes that are beyond life insurance .”
Digital transformation Dr Sutee Mokkhavesa , President of MTL , spearheaded the company ' s own AI -as-a- Service company and has driven the digital transformation .
“ We ' ve come a long way in the past five years , but we view our digital transformation as a never-ending journey that requires perseverance . It ’ s not a project , it ' s more like a continuous transformation that the company is undergoing as we experience this fast pace of change in technology .”
Mokkhavesa , who has been with the company for 18 years , pointed out the digital journey started with MTL creating a robust customer service platform that was unproven in the industry and faced questions over whether people would use the apps .
“ When COVID-19 hit , people couldn ' t go to our branches , they couldn ' t go to hospitals , so the adoption rates skyrocketed and this has fostered the belief that consumers can change and they can change radically once you get it right .
“ We were fortunate that we built the digital asset prior to the pandemic and it has a telemedicine app embedded within it . Typically , 70 % of all hospital visits are for simple diseases which can be served by telemedicine . During the pandemic , more customers found it convenient and it was cheaper for us , so it was a win-win all around . I believe COVID-19 accelerated our digital adoption by at least a decade .”
How Aigen will revolutionise MTL Two years ago , MTL established Aigen , a subsidiary company of MTGH , which
EXECUTIVE BIO
SARA LAMSAM
TITLE : CHIEF EXECUTIVE OFFICER INDUSTRY : INSURANCE LOCATION : BANGKOK , THAILAND
With over 28 years of experience ,
Sara has led MTL to become a leader in Thailand ’ s life insurance industry . Sara has taken the leading role to enhance the life insurance business with innovative ideas , holistic thinking , and change management and transformation leadership in order to tackle major business challenges today . In addition , he has been involved as director in Fuchsia Venture Capital ( Leading Financial Conglomerate in Thailand and SEA ) for the longevity of life through innovation and technology .
Moreover , Sara has been actively involved in the enhancement of rules and regulations . He has worked as the president of the Thai Life Assurance Association and worked with the Office of Insurance Commission ( OIC ) to set a strategic roadmap to set new standards for the sustainable life insurance industry . In his professional experience , he has also served in many business positions in the financial sector . In key , his examples are the chairman and director of the Thai Financial Planners Association and the chairman of the Federation of Thai Insurance Organisations .