MUANG THAI LIFE ASSURANCE
Muang Thai
many life assurance companies offer ,” said Lamsam , who also highlights the fact they are a very strong brand in Thailand because of a belief in working with the customer at the centre .
“ We are the regional life insurance leader , which is strong in terms of finance , service and image and under a good governance and risk management system . We deeply understand the needs and behaviour of our customers to deliver suitable products and services to create financial stability and complete the lives of customers throughout their lifetimes .”
Lamsam points out MTL — a familiar and friendly name visible throughout Thai society — focuses on the lifetime of the policyholder with dynamic pricing
“ We aim to be a partner that customers trust through innovation ”
SARA LAMSAM CEO , MUANG THAI LIFE ASSURANCE products , saying “ it ’ s not just about sales and margins .” One example of this is The Muang Thai Smile Club , which offers customer focus , the ability to respond to the needs of customers and is considered to be more than a standard loyalty programme .
“ MTL started off as a family business , and although we still have shares , we now have partnerships with banks and multinational companies . We have a transparent governance structure , but we still have the sentiments of working as a team . During a time when everything is very dynamic we are horizontal in the way we work as opposed to having a silo mentality ,” said Lamsam .
“ We have a very strong brand in Thailand , people always recognise us , and internally
188 February 2022