DATA & ANALYTICS
48 are highly visual creatures . As Helena Schwenk , Market Intelligence Lead at Exasol , explains while warning of potential pitfalls : “ Data visualisation essentially turns raw data into a universally , consumable form . It ’ s a tool through which individuals can better consume and understand large volumes of data . When data is properly visualised , patterns become obvious – helping individuals to draw simple , actionable conclusions . Although it ’ s worth noting that the insights gleaned are very much dependent on the quality of data underpinning the visualisations and the expertise of the user extracting the information .”
Throughout the ongoing COVID-19 pandemic , people in all walks of life have become familiarised with data visualisation , perhaps elevating the general level of data literacy found in companies . According to Sommer , “ In 2020 shared data , visualisations , and storytelling
FEBRUARY 2021