SAP
challenging times is to cut innovation budgets and focus on what is necessary to survive , this can be self-defeating . “ Reducing the innovation budget in the long term can have a major impact on competitive capabilities in the future . After all , it ’ s the digital maturity level of a company that is a good indicator of the level of resilience to coping with these situations .”
The team emphasises that the key benefits of the digital transformations SAP enables are not just monetary .
Sustainability is of ever-increasing importance in the business world , and the efficiencies digital transformation unlocks go a long way to helping out . “ Big companies like SAP quite clearly have a full sustainability strategy , but the question is how to reach out to the midsized and older companies ,” says Friedrich . “ They also need to look into what sustainability actually is and how they could set up their enterprise to achieve it . That ’ s why we ’ re setting up a framework for sustainability called ‘ the