GROWING USE
APPLICATIONS
GROWING USE
Projected to surpass US $ 14.72bn by 2023 , the global visual search market is on the rise .
According to research by Insider Intelligence , just one year ago , 24 % of adults under 35 had shopped with visual search , while just 15 % of adults overall had done the same .
But , as of August 2022 , 30 % of US adults under 35 had used visual search for shopping as of August , with 12 % using it regularly . By comparison , 22 % of US adults overall had used the functionality , while 8 % use it regularly .
The uses of visual search Visual search has a range of uses , but is particularly useful for a new generation of consumers who search in different ways .
“ Visual search is helpful when you ’ re uncertain of the name of what you ’ re searching ,” comments Milberg . “ The power of visual search enables an individual to simply screenshot an image , upload it to a search engine , and retrieve results on where to purchase .
“ Given the new generation of customers , this type of search is powerful for seamless product discovery . Today ’ s consumers shop with their mobile devices and are influenced to purchase through video reels on social media .”
“ Already , multiple machine learning algorithms are running in the background to determine the optimal and safest way to serve the results wanted ,” adds Natarajan . “ For example , when you turn on a filter
78 December 2022