SEARCH IS CHANGING
APPLICATIONS approaches around transfer learning , image classification , object detection and tracking as well semantic segmentation , AI can help sift through large amounts of multi-modal data to find what you ’ re looking for more quickly ,” he comments .
“ Machine vision also plays a role in recommendations and product image search ; search engines use machine vision algorithms to analyse and understand the contents of the image so they can provide best suitable and pertinent results .”
SEARCH IS CHANGING
Core Google services , including Search and Maps , are also being impacted by a growing preference for social media and videos as the first stop on younger users ’ path to discovery , according to Senior Vice President Prabhakar Raghavan .
In a discussion about the evolution of search , he said younger users were now often turning to more visual apps like Instagram and TikTok instead of Google Search or Maps for discovery purposes .
These users don ’ t tend to type in keywords but rather look to discover content in new , more immersive ways , he said .
“ In our studies , something like almost 40 % of young people , when they ’ re looking for a place for lunch , they don ’ t go to Google Maps or Search ,” Raghavan said . “ They go to TikTok or Instagram .”
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