161 higher levels of agility and consistent operational excellence ,” he explains . As such , Dentsu Aegis plans to go beyond traditional forms of automation ( AI , ML , RPA , etc ) to fulfil its quest for ever-greater heights of operational efficiency . This brings the conversation back to the importance of collaborating with startups in the sector : “ We continue to monitor who the emerging players are ; there ’ s a lot of new startups that have fantastic ways of applying AI to different problems in business ,” he says .
When considering the future , not just of Dentsu Aegis but also automation generally , Cheprasov identifies two key trends : hyperautomation and the democratisation of AI . The former , a term with Industry 4.0 connotations , imagines an operational state which combines digitisation with connectivity and AI to create a supremely automated system capable of seamless interoperability ; regarding the latter , he adds this : “ The future of automation should be placed in the hands of every employee , giving them access
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