AI Magazine December 2020 | Page 114

ISG AUTOMATION
114 businesses achieve their goals , create business value and increase operational efficiencies .”
Although it ’ s a valuable insight , it ’ s far from a unique one , which is why , Butterfield continues , ISG Automation strives to differentiate itself from the competition by harkening back to its roots as a sourcing company . “ ISG has the leading market share in all advised Sourcing deals globally . As a result , it has collated a significant amount of really useful data ; it ’ s a very data driven business now .” The importance of data in an era where information is gold dust cannot be overstated . Moreover , ISG ’ s recognition of automation ’ s value and its
COMPANY FACTS
ISG ’ s ‘ Bot 3.0 ’ study , which surveyed 321 QTP ( qualified to participate ) companies , found that only 7 % of companies with a dedicated automation strategy included complex cognitive tasks staff of ex-practitioners and early adopters means that clients can be assured of its credentials as an innovator almost immediately . “ ISG is led by people , like myself , who didn ’ t learn about automation from a PowerPoint ,” Butterfield states , “ as a really early adopter , I wrote the PowerPoint .” When he started working with RPA 10 years ago , Butterfield says that he was amongst the first globally to explore its potential . His work resulted in ISG ’ s concept of the ‘ RPA Centre of Excellence ’ based on five key principles : defining team roles , establishing an RPA CoE Council , establishing effective governance , managing organisational change and collaborating with IT . It ’ s a cogent level of expertise that few other companies can lay claim to . In fact , when asked what he considers the greatest achievement of ISG to date , Butterfield proudly says that the “ long-standing repeat business [ ISG ] gets from multiple clients ” is at the top of his list .
“ RPA is a cornerstone of most organisations ’ automation strategies at the moment ,” says Butterfield . “ It ’ s generally the technology that most people have started with and I would say that
DECEMBER 2020